Media Sales & Marketing
    
ISM strongly supports retailers’ in-store media networks with extensive marketing and media sales initiatives.
      
ISM Network’s marketing and advertising sales team, who are seasoned professionals in media sales and marketing, provide a revenue source for retail partners by promoting their retail environment and in-store network to potential advertising sponsors. Sponsors and retailers win because the featured products and services increase sales, margin, add-on sales and services for both sponsor and retailer. Additionally, revenue is generated for the retailer through advertising sales, and vendor relationships are strengthened through these advertising partnerships.
     
ISM Networks promotes a retailer’s in-store network by:
Developing sales materials to highlight a network’s core benefits to a potential advertiser or media buyer
Selling network airtime to advertisers, generating additional revenue
Managing the communication initiatives with all advertising sponsors.
Marketing retailer’s brand to potential advertising sponsors using targeted marketing programs
Providing sponsors with content development and production assistance
Routing sponsor ads and content through retailer for approvals
      
Through ISM Network’s sales and marketing support, retailers can maximize the revenue stream of their networks.  Learn more >>